Skip to main content
Home The Business History Conference

Search

User account menu

  • Log in

Main navigation

  • Join / Renew
  • About the BHC
    • Mission & History
    • Governance and Bylaws
    • Contact Us
  • Meetings
    • Current Meeting
    • Annual Meetings
    • Doctoral Colloquium
    • Workshops
  • Prizes & Grants
    • Prizes and Grants
    • Prize Recipients
    • Prize Committees
  • Resources
    • Publications
    • Networks
    • Teaching and Research Resources

Primary tabs

  • View(active tab)
  • Spam

Paula de la Cruz-Fernández

Cultural Heritage Manager, University of Florida
Twitter
gender and enterprise, Multinational Corporations, Spain, Latin America (Mexico)
Emerging Scholars

Paula de la Cruz-Fernández earned a BA. in History, an M.A. in Anthropology from the Universidad de Granada, Spain, and a Ph.D. in History from Florida International University. She is a historian of gender and international business with a focus in Southern Europe, Latin America, and the Caribbean. Her article “Marketing the Hearth: Ornamental Embroidery and the Building of the Multinational Singer Sewing Machine Company,” in Enterprise and Society (2014) was the winner of the Mira Wilkins Prize in International Business History. Her article in Business History Review, “Multinationals and Gender: Singer Sewing Machine and Marketing in Mexico, 1890-1930,” (2015) looks at the role of women in building the multinational Singer in Mexico. Last summer, her chapter "Manufacturing and the Importance of Global Marketing" was published as part of the edited collection The Routledge Companion to the Makers of Global Business (Routledge, 2019). Her book "Gendered Capitalism: Sewing Machines and Multinationals Business in Spain and Mexico, 1860-1940" with Routledge in 2021. Dr. de la Cruz-Fernández also works as an editor and translator of academic articles and books and has worked as a cultural and digital heritage manager for the past six years. She currently manages the Cuban online collections at the University of Florida George A. Smathers Libraries. Dr. de la Cruz-Fernández is editor of Inquire Capitalism, a database of corporate archives, editor of the Business History Conference blog The Exchange since January 2019, and editor of the Business History Conference website.

Service to the BHC

Board of Trustees 2020 - 2023
Web Editor 2020 - 2023
Web Editor, The Exchange 2019 - 2023
Program Committee 2020 - 2021
Wilkins Prize Committee 2017 - 2020 [Chair 2018 - 2019]
Kerr Prize Committee 2014 - 2017

Prizes and Grants from the BHC

Mira Wilkins Prize, 2015

Copyright © The Business History Conference

  • Twitter
  • YouTube BHC Channel
  • Help
  • Contact Us

Affiliated with: The AHA || H-NET || IEHA