Paula de la Cruz-Fernández

Digital Archivist and Cultural Heritage Manager, University of Florida, Founder and manager, Edita.us LLC, Secretary, Business History Group LLC

Dr. de la Cruz-Fernández earned a BA. in History, an M.A. in Anthropology from the Universidad de Granada, Spain, and a Ph.D. in History from Florida International University. She is a historian of gender and international business with a focus in Southern Europe, Latin America, and the Caribbean. Her article “Marketing the Hearth: Ornamental Embroidery and the Building of the Multinational Singer Sewing Machine Company,” in Enterprise and Society
(2014) was the winner of the Mira Wilkins Prize in International Business History. Her most recent article in Business History Review, “Multinationals and Gender: Singer Sewing Machine and Marketing in Mexico, 1890-1930,” (2015) looks at the role of women in building the multinational Singer in Mexico. Her co-authored book The Modern Spain Sourcebook: A Cultural history from 1600 to the Present (2018) is the first publication that translates and contextualizes historical sources in Spanish for audiences in the English-speaking world interested in the study and teaching of the history of Modern Spain and the Atlantic. Forthcoming is her chapter “Manufacturing and the Importance of Global Marketing,” in a Routledge edited collection entitled Makers of Global Business (2019). Dr. de la Cruz-Fernández is also a cultural and digital heritage expert and manager. She is editor of the Business History Conference blog The Exchange, as well as the manager of the language services group Edita.us.

Website:

Twitter: @cruzmosu

Interest Group Membership

Emerging Scholars

Women in Business History

Research Interests

gender and enterprise

Service to the BHC

Web Editor, The Exchange

Wilkins Prize Committee

Kerr Prize Committee

Prizes and Grants from the BHC

Mira Wilkins Prize