Beatriz is an Assistant Professor at Universidad del Pacífico (Perú) and member of the History, Business and Entrepreneurship (GHE) research group of Universidad de los Andes (Colombia). Doctor in Business and Management (2021) from Queen Mary University of London (UK) holds degrees of Economics (BSc, 2003) from Universidad de los Andes (Colombia) and Economic History (MSc, 2010) from London School of Economics and Political Science (UK). Her research focuses on the evolution of the business system during the twentieth century in Latin America, with a special emphasis on Colombia and Perú. Her projects include the analysis of the changes and transformations of advertisement, women entrepreneurs, entrepreneurial families, and business groups in the long run. Founder and Director of Business Pills Podcast and President of the Asociación Colombiana de Historia Económica y Empresarial (2022-2024).