This work explains the meanings and significance of female beauty culture in the industrial workplace during World War II. Using employee publications and several corporate archives, I document the popularity of pin-up contests, beauty pageants, and beautification workshops that employers hosted for their newly hired white female workforce during the war. I argue that the broadcasting of ordinary women's beautified and sexualized bodies in U.S. factories maintained gender difference and facilitated gender hierarchy at a time when women had the opportunity to attain more desirable occupations and gain economic power in the workplace.