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Xaq Frohlich

Assistant Professor, Auburn University
Twitter
Food, Technology, Consumer Culture, standardization, consumer information economy, Marketing

I am interested in how science, law, and market experts shape everyday understandings of food, diet, and risk and responsibility. My book, From Label to Table: Regulating Food in America in the Information Age (available for purchase with the University of California Press in November 2023), examines how the U.S. Food and Drug Administration (FDA) regulated food and health markets from the 1930s to 1990s using, first, food standards and, then, informative labels such as nutrition and ingredients panels. My next book project looks at the rediscovery and reinvention of the Mediterranean diet as a global public health tool and regional marketing and branding strategy.

Service to the BHC
Board of Trustees 2024 - 2027
Print Media Oversight Committee 2024 - 2027 [Chair 2026 - 2027]
Scholarly Society Liaison Committee 2017 - 2020 [Chair 2019 - 2020]


Recent Conference Participation
2026 BHC Meeting: Chair, Interactive Roundtable on AI's Impact on Business History
2025 BHC meeting: Presenter, Roundtable Presentation
2023 BHC Meeting: Presenter, "What is the Mediterranean Diet?: Reinventing a Traditional Diet as a Global Health Brand"
2022 BHC Meeting : Chair, Food for Thought: Agribusiness in the Past Century

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