Susmita Das

University of Illinois

History of Capitalism, history of advertising and consumer culture, post-1945 US, Business and social history of socialist systems, Culture Industries and Markets, Transnational history, Multinational Corporations, Business History, Communication, Political Economy

Recent Conference Participation

2023 BHC Meeting: Presenter, "Advertising for Progress: Indian Advertising Industry Responds to Taxation Policy, 1965-66"
2022 BHC Meeting : Presenter, "Indigenization of American Multinational Corporations: Insights and Lessons from the Indian Advertising Industry"
2022 BHC Meeting : Presenter, "Indigenization of American Multinational Corporations: Insights and Lessons from the Indian Advertising Industry"