Elin Åström Rudberg

PhD, Postdoctoral researcher, Stockholm University, Dept. of economic history and international relations

history of advertising and consumer culture, Business and Culture, Business History, Market Regulation, Advertising and Marketing Industries, Europe, Modern, European Common Market, neoliberalism, entrepreneurship

PhD in 2019 from Stockholm School of Economics, lecturer and postdoctoral researcher in the field of business history. My research interests include the role of economic ideas and norms for the legitimacy of markets and market actors, the relationship between business, society, and politics, the history of advertising and marketing in the twentieth century, neoliberalism and entrepreneurship. I have published my research in e.g. Business History, Enterprise and Society and the Journal of Historical Research in Marketing.

Recent Conference Participation

2026 BHC Meeting: Presenter, "'Have it Your Way': Marketing Expertise and Consumer Culture in the Neoliberal Era"
2024 BHC Meeting: Presenter, "Explorers and creators of markets: market research and market logic in the late 20th century"
2023 BHC Meeting: Presenter, "The concept of fair competition in business history "