Krisztina Fehervary

Associate Professor, Department of Anthropology, University of Michigan, Ann Arbor USA

constructions of the middle class, copyright law, history of advertising and consumer culture, Material Culture, Advertising and Marketing Industries, Consumer Cultures, Welfare State, Fashion, Business and social history of socialist systems, Design
Women in Business History

Consumer culture and built environment of state-socialist and 21st century eastern Europe (esp Hungary); middle class fashioning; social inequality and the body (esp. dental/orthodontic appearance); nation branding, retro branding and PDO (protected designation of origin); design history.

Recent Conference Participation

2026 BHC Meeting: Presenter, "State-socialist TV Commercials: Between Consumer Engineering and Capitalist Realism"