Marketing and the media

This panel has been created by the Program Committee so does not need a rationale.

In the commercial radio business, stations strive to differentiate themselves in their broadcast markets through creative programming. They depend upon the skilled labor of disc jockeys and hosts as well as participation from listeners; yet, as American radio reorganized itself in the latter half of the twentieth century, station managers became increasingly alert to the risks these dependencies posed.

This panel has been created by the Program Committee so does not need a rationale.