I focus on 20th c. US media history, specifically the interactions among the advertising and broadcasting industries. My monograph, A Word from Our Sponsor: Advertising, Admen, and the Golden Age of Radio (Fordham, 2014), analyzes how specific ad agencies such as J Walter Thompson, BBDO, and Young & Rubicam in the 1930s-40s produced top entertainment radio programs in the for their clients, such as Kraft Music Hall and the Jack Benny show. I have published in J of American History on how an ad agency developed a blacklisting strategy for the Kraft Television Theatre 1950s TV program and in Cinema Journal on how BBDO helped US Steel manage its PR by blacklisting its sponsored 1940s radio program. My current research focuses on how ad agencies adapted to early TV and help build TV into the largest commercial medium by the 1960s in part by jettisoning their earlier beliefs in the powers of single sponsorship as an advertising strategy.