PhD in 2019 from Stockholm School of Economics, lecturer and postdoctoral researcher in the field of business history. My research interests include the role of economic ideas and norms for the legitimacy of markets and market actors, the relationship between business, society, and politics, the history of advertising and marketing in the twentieth century, neoliberalism and entrepreneurship. I have published my research in e.g. Business History, Enterprise and Society and the Journal of Historical Research in Marketing.