"Building Enterprise in a Divided City: Black Women Entrepreneurs in Early 20th-Century Atlanta"

Paper

In the early 1900s, Atlanta’s rigidly segregated social order shaped every aspect of Black economic life. Within this environment, a small but determined group of Black women forged paths as business creators and community builders. While most Black enterprises of the era were small, male-operated retail ventures, a handful of women established their own enterprises—lunch rooms, boardinghouses, and dressmakers—that both served and sustained Black neighborhoods under Jim Crow restrictions. Drawing on Atlanta city directories, this study identifies these women, traces the duration and types of their businesses, and maps their locations within the city’s racial geography. Although only three women-owned firms persisted from 1904 to 1910 among more than one hundred remaining Black-owned enterprises, their efforts illustrate the resilience and social intelligence required to operate within the constraints of segregation. By examining the intersection of gender, business creation, and urban space, this research reveals how these women not only pursued economic independence but also negotiated and reshaped the social landscape of early twentieth-century Atlanta.