Jiyoon An (Ph.D. in Business Administration, University of Rhode Island) is an Assistant Professor of Marketing at Fayetteville State University, NC, USA. Her research interest is inventing the leisure and entertainment industries through the lens of data science with structured and unstructured data. Prior to academia, she was a data scientist for the VF Corporation (NYSE: VFC, representative brands: Vans, North Face, Timberland, and Dickies).