My research focuses on understanding entrepreneurship as a contextually embedded, socially constructed, and historically situated process. I examine how entrepreneurs operate within and shape broader institutional, spatial, and moral environments. A central theme across this work is the exploration of alternative logics that influence entrepreneurial action - particularly religious, moral, historical, or community-based logics, that challenge or complement market rationality. My work explores how these logics generate legitimacy, shape strategy, and influence entrepreneurial behaviour.