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Lucy M Rabjohn

Ph.D. Candidate, University of Birmingham


historical methodology, Marketing, History of Consumption, Consumer Culture, Food, food studies
Business Historians at Business Schools

Historically minded, critical doctoral researcher and educator specializing in Consumer Behaviour during Crisis Events. My interdisciplinary research investigates how societal versus individual memory of crises (1970s, 1990s, 2000s, and COVID-19 in the UK) affects consumer food behaviour and experience. Expert in employing both historical research methods and contemporary qualitative methods. Proven ability to conduct rigorous research, recognized by the Studentship Award, and a strong commitment to fostering inclusive learning and community development, exemplified by the Inclusive Educator and Community Champion Awards. I have demonstrated academic service through peer review and won the 1st Year PhD Best Paper Award at the BBS Doctoral Conference.



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