A Resilient Industry? Business Strategies in the Footwear Industry of Southern Europe, 1970–2007

Abstract: The footwear industry in southern Europe has faced several periods of strong crisis since the 1970s. This paper analyzes these crises and the resilience strategy developed by the sector in Italy, Spain, and Portugal, the major producing countries. Although many common features are observed in the three countries, both in the chronology and the nature of the crises and in the measures to overcome the difficulties, significant differences in the characteristics of the industry and the behavior of the companies are also appreciated. These differences have determined the degree of resilience of the sector in each country.