Managers and Ministers: Instilling Christian Free Enterprise in the Postwar WorkplaceThis article examines the early industrial chaplain movement. In the midst of a postwar religious revival, companies, primarily in the South, hired Protestant ministers to care for their workers' spiritual needs. Many were motivated by both religious convictions and the desire to build a productive, loyal workforce. The opposition of unions and liberal Protestantism slowed the movement's growth, although over the last three decades thousands of employers have rediscovered the benefits of faith-based workplace programs. This article illuminates important postwar trends such as the persistence of paternalism and the importance of religion in managerial strategies.