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Sarah Elvins

Professor, Department of History, University of Manitoba


Retailing, Advertising, history of advertising and consumer culture, food history, gender, Domestic labor
Women in Business History

Sarah Elvins is Professor of History at the University of Manitoba in Winnipeg, Canada, where she teaches American History, food history, and cultural history.  She is the author of Sales and Celebrations:  Retailing and Regional Identity in Western New York, 1920-1940 (University of Ohio Press, 2004) and a range of articles on the history of retailing, department stores, food advertising, the use of alternative currency in the Great Depression, cross-border shopping, and abortion.  She  published an article with historian Katherine Parkin on the business of abortion travel in Enterprise and Society.  An article she wrote on cross-border shopping and smuggling between the U.S. and Canada was awarded the Best Article Prize by the Canadian Business History Association.  She received her PhD from York University in Toronto and before her previous position taught American history at the University of Winnipeg and the University of Notre Dame.

Service to the BHC
Grants and Prizes Committee 2024 - 2027 [Chair 2025 - 2026]
Kerr Prize Committee 2021 - 2024 [Chair 2022 - 2023]


Recent Conference Participation
2026 BHC Meeting: Presenter, "The New 'Made in Japan': Car Manufacturers and Shifting Perceptions of Japanese Production in the 1960s and 1970s"
2024 BHC Meeting: Discussant, Nervy Crooks, Wet Businessmen, Generous Airline Executives, & the Battle for the Public Interest

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