Independent Scholar,
Independent Scholar
Business History, Marketing, Political Economy, Technology and Business, Latin American business history, Brazil, Advertising and Marketing Industries, History of technology, Strategy, Innovation
Business Historians at Business Schools
Brazilian scholar whose research examines how artificial intelligence, digital platforms, market measurement, and technological infrastructures reshape corporate strategy, market legitimacy, and consumer behavior. His current work connects marketing analytics, platform political economy, and business history, with particular attention to Brazil and Latin America. He holds a Ph.D. in Communication and Media Studies and two MBAs in Business Management and International Business, and brings extensive experience in marketing intelligence, analytics, digital transformation, and business-school education.
