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Rahima Schwenkbeck, PhD

Policy Studies Organization


Utopian Societies, Consumer Culture, Economic Development, Marketing, Entrepreneurism, Advertising, history of advertising and consumer culture, American Consumer Culture, Financial Economics
Women in Business History

Dr. Rahima Schwenkbeck is the Director of Publications at the Policy Studies Organization. Her research interests include advertising, funerals, concepts of utopia and business history. She has written on a range of topics including radioactive landscapes, Insane Clown Posse, and communal economics. Her writing is featured in Music at the Extremes, We Are What We Sell, 100 Greatest Video Game Characters, and Folklorist in the Marketplace, along with journals such as Southern Historian, The History Teacher, New York History and Communal Societies. Her  book, The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s, was just released by Palgrave Macmillian. She has presented and chaired at a variety of conferences, including the Organization of American Historians, the PCA/ACA, and the Business History Conference; served as the Editorial Assistant at the American Quarterly; and has received grants from the Center for Communal Studies, the James and Sylvia Thayer Fellowship and the Kasch Research Scholarship.



Recent Conference Participation
2026 BHC Meeting: Presenter, "From Trances to Talk Shows: Advertising Psychic Practices in the United States"
2025 BHC meeting: Presenter, "Rest in Fraud: Caskets and the Promise of Eternal Preservation"

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