Paula de la Cruz-Fernández
gender and enterprise, Multinational Corporations, Spain, Latin America (Mexico)
Women in Business History
Paula de la Cruz-Fernández earned a BA. in History, an M.A. in Anthropology from the Universidad de Granada, Spain, and a Ph.D. in History from Florida International University. She is a historian of gender and international business with a focus in Southern Europe, Latin America, and the Caribbean. Her article “Marketing the Hearth: Ornamental Embroidery and the Building of the Multinational Singer Sewing Machine Company,” in Enterprise and Society (2014) was the winner of the Mira Wilkins Prize in International Business History. Her article in Business History Review, “Multinationals and Gender: Singer Sewing Machine and Marketing in Mexico, 1890-1930,” (2015) looks at the role of women in building the multinational Singer in Mexico. Last summer, her chapter "Manufacturing and the Importance of Global Marketing" was published as part of the edited collection The Routledge Companion to the Makers of Global Business (Routledge, 2019). Her book "Gendered Capitalism: Sewing Machines and Multinationals Business in Spain and Mexico, 1860-1940" with Routledge in 2021. Dr. de la Cruz-Fernández also works as history and digital history consultant, bilingual editor and translator, and cultural and digital heritage manager.