Reading recommendation about business collection at the Hagley

They studied what?! BBDO’s Research Department and marketing reports

The Research Department at BBDO studied, seemingly, everything under the sun. While not in reality, they did do studies and market research on a plethora of topics. Within the BBDO records, there is an extensive run of marketing research reports from 1979 to 1992, with a few outside this range.

The breadth of the topics, to me, is astounding. Wine, gum, liquid concentrate fruit drinks, fast food, bread, disposable diapers, feminine hygiene products, men’s shaving, nasal decongestant, disposable pre-moistened towelettes, carpet care, petroleum, camping and leisure, writing instruments, and automobiles are just some of the product markets studied. Two of the marketing reports that jumped out to me are below.

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