New Book: Christina Lubinski’s Navigating Nationalism in Global Enterprise

Dear subscribers,

Christina Lubinski’s Navigating Nationalism in Global Enterprise (Cambridge University Press 2023) – is out now! 

This newest book in the series Cambridge Studies in the Emergence of Global Enterprise, edited by Geoffrey Jones, Lou Galambos and Susie Pak, explores how multinationals used and abused nationalism in their business strategy. These global companies acted not just as drivers of globalization but also as sophisticated operators in a world of nations. Using the case study of German companies in colonial and post-colonial India, Lubinski traces how nationalism's influence on business competitive strategies changed over the twentieth century and across major political turning points, such as two world wars and India's transition to independence. She highlights how national imaginings are both relational because they derive from comparisons with other nations, and historical because they mobilize the past to legitimize future aspirations. 

The author stresses that learning from the past is how multinationals engage strategically with the content of nationalism – i.e., a nation's history, aspirations, and relationships with other nations. In India, German companies' competitiveness was continuously dependent on navigating nationalism and on understanding that nationalism and globalization are inextricably linked.

Author bio

Christina Lubinski is professor of Business History at Copenhagen Business School, Denmark, and academic director of Entrepreneurship, Ethics and Leadership at the Department of Business Humanities and Law. She is incoming joint editor-in-chief of Business History and the current chair of the BHC program committee, preparing for the next annual meeting in Detroit in March 2023. For more details see,

Video Abstract

Table of Contents


Part I. Nationalism and Competitive Dynamics

1. The invention of nationality

2. Bazaar goods 'made in Germany'

3. Mapping enemies in World War I

4. The alliance of the disillusioned

Part II. Emergent Strategy in a World of Nations

5. Refining political capabilities

6. Planning for uncertain futures

7. Stability in a wobbly world

8. Reimagining the world in stages

Conclusion: Re-Historicizing nations

For chapter abstracts see here.