BHC Collective Bibliography

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Business History and Gender
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Ocasio, William, Jo‐Ellen Pozner, and Daniel Milner. "Varieties of Political Capital and Power in Organizations: A Review and Integrative Framework." Academy of Management Annals 14 (November 14, 2019).
Oliveira, M. Teresa Ribeiro de. "The Origins of the Pioneer Cotton Mills in Minas Gerais, Brazil, 1868–1879: A Reassessment." Enterprise & Society 5, no. 2 (June 2004): 226-253.
Oppedisano, Jeannette M. Historical encyclopedia of American women entrepreneurs: 1776 to the present. Westport, Conn.: Greenwood Press, 2025.
Owen, Laura J. "Gender Differences in Labor Turnover and the Development of Internal Labor Markets in the United States during the 1920s." Enterprise & Society 2, no. 1 (March 2001): 41-71.
Packard, Vance Oakley, and Mark Crispin Miller. The hidden persuaders. Brooklyn: Ig, 2025.
Parkin, Katherine J. Food Is Love: Advertising and Gender Roles in Modern America. Philadelphia: University of Pennsylvania Press, 2007.
Peiss, Kathy Lee. Hope in a jar: the making of America's beauty culture. New York: Henry Holt, 1999.
Peiss, Kathy. "“Vital Industry” and Women's Ventures: Conceptualizing Gender in Twentieth Century Business History." Business History Review 72, no. 2 (1998): 219-241.
Peiss, Kathy. "On Beauty … and the History of Business." Enterprise & Society 1, no. 3 (September 2000): 485-506.
Pennock, Pamela. "The National Recovery Administration and the Rubber Tire Industry, 1933–1935." Business History Review 71, no. 4 (1997): 543-568.
Penny, Virginia. Five-Hundred Employments Adapted to Women, Married or Single in all Branches of the Arts and Sciences, Trades, Professions, Agriculture and Mechanical Pursuits, etc., etc.. N/A, 1870.
Phipps, Simone T. A., and Leon C. Prieto. "Leaning in: A Historical Perspective on Influencing Women’s Leadership." Journal of Business Ethics (2020).
Pond, Shepard. "The Maria Theresa Thaler: A Famous Trade Coin." Business History Review 15, no. 2 (April 1941): 26-31.
Pouillard, Véronique. "Design Piracy in the Fashion Industries of Paris and New York in the Interwar Years." Business History Review 85, no. 2 (2011): 319-344.
Rabinovitch-Fox, Einav. "Baby, You Can Drive My Car: Advertising Women's Freedom in 1920s America." American Journalism 33, no. 4 (October 1, 2016): 372-400.
Ramaswami, V.K. "Andrew Shonfield: Modern Capitalism — The Changing Balance of Public & Private Power. Oxford University Press, 1965, 55 Sh." The Indian Economic & Social History Review 4, no. 1 (1965): 94-97.
Rapp, Rayna, and Ellen Ross. "The 1920s: Feminism, Consumerism and Political Backlash in the United States." Women in Culture and Politics: A Century of change (1986).
Remus, Emily A. "Tippling Ladies and the Making of Consumer Culture: Gender and Public Space in Fin-de-Siècle Chicago." Journal of American History 101, no. 3 (December 1, 2014): 751-777.
Restad, Penne. "The Third Sex: Historians, Consumer Society, and the Idea of the American Consumer." Journal of Social History 47, no. 3 (2014): 769-786.
Rinaldi, Alberto, and Giulia Tagliazucchi. "Women entrepreneurs in Italy: A prosopographic study." Business History 63, no. 5 (2019): 753-775.
Roberts, Priscilla. "“Quis Custodiet Ipsos Custodes?” The Federal Reserve System's Founding Fathers and Allied Finances in the First World War." Business History Review 72, no. 4 (1998): 585-620.
Robinson, Lillian S. "Women and Children of the Mills: An Annotated Guide to Nineteenth-Century American Textile Factory Literature (review)." Resources for American Literary Study 27, no. 2 (2001): 291-294.
Rosen, Christine Meisner, and Christopher C. Sellers. "The Nature of the Firm: Towards an Ecocultural History of Business." Business History Review 73, no. 4 (1999): 577-600.
Rosoff, Nancy. ""Every Muscle is Absolutely Free": Advertising and Advice About Clothing for Athletic American Women, 1880-1920." The Journal of American Culture 25 (March 1, 2002): 25-31.
Rung, Margaret C. "Paternalism and Pink Collars: Gender and Federal Employee Relations, 1941–50." Business History Review 71, no. 3 (1997): 381-416.
Rutherford, Janice Williams. Selling Mrs. Consumer: Christine Frederick and the Rise of Household Efficiency. Georgia: University of Georgia Press, 2025.
Salmon, Marylynn. Women and the law of property in early America. Chapel Hill; London: University of North Carolina Press, 1989.
Sarch, Amy. "Those dirty ads! Birth control advertising in the 1920s and 1930s." undefined (1997).
Scanlon, Jennifer R., eds. The Gender and Consumer Culture Reader. 1st edition. New York: NYU Press, 2000.
Scarpellini, Emanuela. "Shopping American-Style: The Arrival of the Supermarket in Postwar Italy." Enterprise & Society 5, no. 4 (December 2004): 625-668.
Scharff, Virginia. Taking the Wheel: Women and the Coming of the Motor Age. Free Press, 1991.
Schnietz, Karen. "Democrats' 1916 Tariff Commission: Responding to Dumping Fears and Illustrating the Consumer Costs of Protectionism." Business History Review 72, no. 1 (1998): 1-45.
Schreier, James W. The Female Entrepreneur: A Pilot Study. Center for Venture Management, 1975.
Schweitzer, Marlis. "“The Mad Search for Beauty”: Actresses' Testimonials, the Cosmetics Industry, and the “Democratization of Beauty”1." The Journal of the Gilded Age and Progressive Era 4, no. 3 (July 2005): 255-292.
Scott, Joan W. "Comment: Conceptualizing Gender in American Business History." Business History Review 72, no. 2 (1998): 242-249.
Scott, Linda. "Warring Images: Fashion and the Women's Magazines 1941-1945." Advertising & Society Review 10 (January 1, 2009).
Scott, James C. Weapons of the Weak. Connecticut: Yale University Press, 1987.
Scranton, Philip. "Introduction: Gender and Business History." The Business History Review 72, no. 2 (1998): 185-187.
Scranton, Philip, eds. Beauty and Business: Commerce, Gender, and Culture in Modern America. 1st edition. New York: Routledge, 2000.
Shapiro, Helen. "Determinants of Firm Entry into the Brazilian Automobile Manufacturing Industry, 1956–1968." Business History Review 65, no. 4 (1991): 876-947.
Shaw, David W. Flying Cloud: the true story of America's most famous clipper ship and the woman who guided her. New York: W. Morrow, 2025.
Shortall, S. Women and farming: property and power. New York: St. Martin's Press, 1999.
Sivulka, Juliann. Ad Women: How They Impact What We Need, Want, and Buy. Illustrated edition. Amherst, N.Y: Prometheus, 2008.
Skelly, Gerald, and William Lundstrom. "Male Sex Roles in Magazine Advertising, 1959–1979." Journal of Communication 31 (February 7, 2006): 52-57.
Smulyan, Susan. "Radio advertising to women in Twenties America: “A latchkey to every home”." Historical Journal of Film, Radio and Television 13, no. 3 (January 1, 1993): 299-314.
Spar, Debora, and Krzysztof Bebenek. "To the Tap: Public versus Private Water Provision at the Turn of the Twentieth Century." Business History Review 83, no. 4 (2009): 675-702.
Spigel, Lynn, and Denise Mann. Private Screenings: Television and the Female Consumer. First edition. Minneapolis: Univ Of Minnesota Press, 1992.
Spring, anita. "Gender and the Range of Entrepreneurial Strategies: The ‘Typical’ and the ‘New’ Women Entrepreneurs." In Black Business and Economic Power, edited by Jalloh, Alusine, and Toyin Falola. Rochester, N.Y: University of Rochester Press, 2025.
Stage, Sarah. "Female Complaints: Lydia Pinkham and the Business of Women's Medicine.." Business History Review 54, no. 1 (1979): 116-117.
Stanley, Amy Dru. From bondage to contract: wage labor, marriage, and the market in the age of slave emancipation. Cambridge; New York, NY, USA: Cambridge University Press, 2025.
Steigerwald, David. "All Hail the Republic of Choice: Consumer History as Contemporary Thought." Journal of American History 93 (September 1, 2006): 385-403.
Stephens, Debra Lynn, Ronald Paul Hill, and Cynthia Hanson. "The Beauty Myth and Female Consumers: The Controversial Role of Advertising." Journal of Consumer Affairs 28, no. 1 (1994): 137-153.
Strom, Sharon Hartman. "Beyond the Typewriter: Gender, Class, and the Origins of Modern American Office Work, 1900–1930.." Journal of Social History 27, no. 4 (July 1, 1994): 835-837.
Sutton, Denise H. Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century. New York: Palgrave Macmilan, 2025.
Tanner, Bonnie O. The entrepreneurial characteristics of farm women. New York: Garland Pub., 1999.
Thornbrough, Emma Lou. "American Negro Newspapers, 1880–1914*." Business History Review 40, no. 4 (1966): 467-490.
Tickner, Lisa. The Spectacle of Women: Imagery of the Suffrage Campaign 1907-14. 1st edition. Chicago: University of Chicago Press, 1988.
Tone, Andrea. "Contraceptive Consumers: Gender and the Political Economy of Birth Control in the 1930s." Journal of Social History 29, no. 3 (March 1996): 485-506.
Turbin, Carole. "Collars and Consumers: Changing Images of American Manliness and Business." Enterprise & Society 1, no. 3 (September 2000): 507-535.
Turbin, Carole. "Fashioning the American Man: The Arrow Collar Man, 1907–1931." Gender & History 14, no. 3 (2002): 470-491.
Ulrich, Laurel. The age of homespun: objects and stories in the creation of an American myth. New York: Alfred A. Knopf, 2025.
Vacker, Barry, and Wayne R. Key. "Beauty and the beholder: The pursuit of beauty through commodities." Psychology & Marketing 10, no. 6 (1993): 471-494.
Varma, Rashmi. "On common ground?: feminist theory and critical race studies." In The Cambridge Companion to Feminist Literary Theory, edited by Rooney, Ellen, 232-260. Cambridge: Cambridge University Press, 2025.
Veena, M, and N Nagaraja. "Comparison Of Male And Female Entrepreneurs An Empirical Study." International Journal of Engineering and Management Research 3, no. 6 (2013).
Venkatesh, Sudhir Alladi. "Gender and Outlaw Capitalism: A Historical Account of the Black Sisters United "Girl Gang"." Signs 23, no. 3 (1998): 683-709.
Viens, Katheryn P. "Review of Elizabeth Murray: A Woman's Pursuit of Independence in Eighteenth-Century America." The New England Quarterly 74, no. 1 (2001): 158-161.
Vollmers, Gloria. "Industrial Home Work of the Dennison Manufacturing Company of Framingham, Massachusetts, 1912–1935." Business History Review 71, no. 3 (1997): 444-470.
Wajcman, Judy. Feminism Confronts Technology. Soft Cover; margin Notes edition. University Park, Pa: Penn State University Press, 1991.
Walker, Juliet E.K. "Free Black Women Enterprises and Entrepreneurship: The Intersection of Business, Race, Sex, Color and Gender in the Antebellum South." In Black Women's History at the Intersection of Knowledge and Power: ABWH's Twentieth Anniversary Anthology, edited by Terborg-Penn, Rosalyn, and Janice Sumler-Edmond. Acton, MA: Tapestry Press, 2025.
Walker, Susannah. "Black Is Profitable: The Commodification of the Afro, 1960–1975." Enterprise & Society 1, no. 3 (September 2000): 536-564.
Waller-Zuckerman, Mary Ellen. "“Old Homes, in a City of Perpetual Change”: Women's Magazines, 1890–1916." Business History Review 63, no. 4 (1989): 715-756.
Walsh, Margaret. "Gender in the History of Transportation Services: A Historiographical Perspective." Business History Review 81, no. 3 (2007): 545-562.
Walsh, Margaret. "Plush Endeavors: An Analysis of the Modern American Soft-Toy Industry." Business History Review 66, no. 4 (1992): 637-670.
Ware, Caroline F. "New England's Cotton Mills: How The Records for Their Story Were Discovered." Business History Review 1, no. 4 (December 1926): 4-7.
Warner, Patricia. When the Girls Came Out to Play: The Birth of American Sportswear. Amherst: University of Massachusetts Press, 2006.
Willett, Julie A. Permanent waves: the making of the American beauty shop. New York: New York University Press, 2025.
Wolff, Janet L. What Makes Women Buy: A Guide to Understanding and Influencing the New Woman of Today. Forgotten Books, 2012.
Wood, Donna J. "Strategic uses of public policy : business and government in the progressive era." The City College of New York (1986).
Wright, Gavin. Slavery and American economic development. Baton Rouge: Louisiana State University Press, 2025.
Wright, Annette C. "Strategy and Structure in the Textile Industry: Spencer Love and Burlington Mills, 1923-1962." Business History Review 69, no. 1 (1995): 42-79.
Yeager, Mary A. Women in Business. Cheltenham, Gloucestershire: Edward Elgar Publishing, 1999.
Zdatny, Steven. Jane R. Plitt. Martha Matilda Harper and the American Dream: How One Woman Changed the Face of Modern Business.. Syracuse, New York: Syracuse Unviersity Press, 2025.
Zuckerman, Mary Ellen. "From Educated Citizen to Educated Consumer: The Good Citizenship and Pro-Advertising Campaigns in the "Woman's Home Companion," 1920—1938." American Periodicals 5 (1995): 86-110.
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