Abstract

Fashion and Entrepreneur: Developing Home-Grown Fashion Retailing in South Africa, the case of Edgars Stores

The entrepreneurial process is collective and cumulative and involves historical context, entrepreneurial opportunity and agency in bringing about change to society and economy. The agency of a schoolboy fascinated by fashion grasping entrepreneurial opportunity, explains the establishment of a fashion retail group in South Africa at a time when international fashion houses dominated the clothing retail sector. The transition from an entrepreneurial individual through a sequential process of translation of vision into value, finds a place in the history of Sydney Press and the Edgars Group of companies that transformed fashion into big business in South Africa. . The entrepreneurial sequence from family legacy, family responsibility and social engagement towards industry networking, brings a new understanding of the development of an entrepreneurial culture in the early twentieth century South African fashion industry.