Jessica Borge

Birkbeck College, University of London, PhD Candidate, Department of Film, Media and Cultural Studies

    Jessica Borge is a doctoral candidate within the department of Film, Media and Cultural Studies at Birkbeck, University of London. Her research investigates how the availability of private sector contraceptives was communicated in the age of the Pill, with recourse to to the marketing mix, the brand, and electronic media. The project is situated within the broader context of the pharmaceutical and pre-existing mechanical contraceptive industries, in Britain in the 1960s. The research takes paticular account of both combative and collaborative behaviours of businesses, the use of nascent Public Relations strategies, the regulation of public discourse on commercial contraceptives, and the influence of American promotional methods upon the British marketplace. The research ultimately asks to what extent the uptake for oral contraceptives may or may not have been influenced by marketers.

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