197K HIST SEM 1: Undergraduate Seminar: Big Shots and Small Potatoes: Women and Men in Business in the United States
R 03:00P -- 05:50P PUB POL 1337
|Instructor||Office||Phone Number||Office Hours||Yeager, Mary A.||7381 Bunche||310 825-3489, 310 firstname.lastname@example.org||T 1:45-3:45|
Big Shots and Small Potatoes: A History of Business People in the United States
Prof. Mary A. Yeager Winter Quarter 2001, UCLA
Office: Bunche Hall #7381
Hours: Tues: 1:45-3:45
Why did Andrew Carnegie, John D. Rockefeller, Henry Ford, Madam C.J. Walker, Estee Lauder, Martha Stewart, and Bill Gates become “Big Shots” while most other businesspeople remained “small potatoes”? Was it gender? Was it the nature of the industry? Was it the product or service? Was it the market? Was it innovation? Luck? Timing? Students use autobiographical and biographical sources, supplemented by select cases in business and economic history, to probe the relationship between big and small business people in the American economy.
Requirements: Intelligent, active, consistent seminar participation. (Worth 50%)
One 13-15 page paper, with bibliography, details and possible topics, to be discussed in class. (Worth 50%), due the last day of class.
BOOKS REQUIRED FOR PURCHASE AND AVAILABLE ON RESERVE, POWELL LIBRARY.
**Kwolek-Folland, Angel. Incorporating Women; A History Of Women And Business In The United States. (Twayne, 1998)
Thomas K. McCraw, American Business, 1920-2000: How It Worked
Livesay, Harold. American Made; Men Who Made The American Economy
Porter, Glenn. The Rise Of Big Business. T.R. Crowell.
**Walker, Juliette. The History Of Black Business In America: Capitalism, Race, Entrerpenruship. New York: Macmillan/Prentice Hall International, 1998.
Olegario, Rowena, ‘That Mysterious People;: Jewish Merchants, Transparency, and Community in Mid-Nineteenth Century America,” Business History Review 73 (Summer 1999): 161-89.
Schedule of Seminars and Assignments.
Week #1. “From ‘Busyness’ to “Business”: Looking Backward-- and Forward
Begin the reading for Week II, so that you are prepared next Thursday to discuss readings,
Week #2. The Rise of Big Business in America
Glenn Porter, The Rise of Big Business
Mary A. Yeager, “Introduction” in WOMEN IN BUSINESS, 3 vols. (Elgar, 1999)
Week #3. How American Business Worked in the Twentieth Century
McCraw, Thomas K. AMERICAN BUSINESS, 1920-2000, all.
Week #4. What is a Firm? How, why and when does Size Matter?
Chandler, “What is a Firm?” in Mary A. Yeager, ed., Women in Business, v. 1.
Ronald Coase, “The Nature of the Firm,” in The Firm, The Market and the Law, pp. 33-55. Mira Wilkins
Week #5. Entrepreneurship and the Growth of Firms: Who is and Who Isn’t an Entrepreneur? Why does Growth Matter?
Joseph A. Schumpeter, “The Creative Response in Economic History,” Journal of Economic History, vii (2), November, 149-159 and James H. Soltow, “The Entrepreneur in Economic History, American EconomicReview, LVIII(2), May 1968, 84-92 and N.S.B. Gras, “The Business Ma n and Economic Systems,” Journal of Economic and Business History III(2), February 1931, 165-84, in Harold Livesay, Entrepreneurship and the Growth of Firms, v. 1.
Week #6. What Difference Has Gender Made to the History of Business? Part I
Angel Kwolek-Folland, INCORPORATING WOMEN; A HISTORY OF WOMEN IN BUSINESS IN THE UNITED STATES
Mary A. Yeager, “Introduction” and “Will There Ever Be a Feminist History?” in WOMEN IN BUSINESS, 3 vols. (Elgar, 1999)
Week #7. What Difference Has Gender Made to the History of Business? Part II
Livesay, Harold. American Made
Week #8. The Business of Race and Ethnicity in America
Juliette Walker, The History of Black Business in America: Capitalism, Race, Entrepreneurship
Rowena Olegario, “’That Mysterious People: Jewish Merchants, Transparency, and Community in Mid-Nineteenth Century America,” Business History Review 73(Summer 1999): 161-189.
Robert Weems, “Out of the Shadows: Business Enterprise and African American Historiography,” Business and Economic History, v. 26, n. 1(Fall 1997), 200-211.
Week #9. Paying Attention to Culture
Lipartito, “Culture and the Practice of Business History,” Business and Economic History, v. 24, n.2 (Winter 1995), 1-41.
Week #10. The Business Parade: Big Shots and Small Potatoes
Presentation of student papers*
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Jan 11 2001 14:33:22
Updated Jan 11 2001 14:33:22