Abstract: Transport and Intangibles: The Spanish Airlines Sector, 1960-2008
This paper examines the sector of Spanish commercial aviation and its growth through intangible assets. The company of regular flights, Iberia, increased its passenger traffic from 1960. This company has developed its brand as a synonym of quality, technological adaptation and innovation, prestige, and security. It has also modified its organizational structure, winning competitive advantages in the market. On the other hand, charter airlines have developed intangible assets in a different way: by using human and relational capital, besides that derived from the creation of an industrial network associated with tourist activities. The sector of commercial aviation has got important competitive advantages through intangible assets obtained in its historical evolution.