Abstract: European Entry Strategies in Global Film Production and Distribution, 1895-2004

Gerben Bakker

Abstract

Analysis of all non-U.S. firms' entry strategies into global film production-distribution shows that early mover advantages—in the emerging industry—were most successful financially, while acquisition strategies—in the mature industry—survived longest. The most common strategy, building a new global distribution organization, was unsuccessful. Although outside the universe of relevant cases, strategic positioning was potentially optimal, because it circumvented incumbents' sunk committed capacity without having to buy it.The findings highlight the benefits of long-run comparative case analysis for strategy, especially in the generation of new alternatives (content) and in the shaping of strategic thinking (process), because it overcomes the survivor bias sometimes present in other approaches.