Abstract: "Pacemakers of Globalization in German Industry: Corporate Strategies at Siemens, Daimler-Benz, and Henkel, 1945-1975

Susanne Hilger

Abstract

In the age of globalization, from the late twentieth century onward, we have measured strategic management qualities by their ability to deal with structural changes in a flexible and innovative manner. Until the early 1970s, German companies got the necessary managerial tools to do this by facing up to their American competitors and learning from their management practices. With the help of expertise and innovations from the United States, German companies were able to meet the challenges posed by a global world economy. Using business records, I examine globalization at a microeconomic level by analyzing corporate strategies and techniques German companies such as Siemens, Daimler-Benz, and Henkel chose to cope with the internationalization of business until the 1970s. I address the motivations and results that accompanied this process of globalization.

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