Abstract: Conflicting Interests? Danish Manufacturing in China Today and the Challenge to Be Both Competitive and True to Company Tradition

Kristoffer Jensen

Abstract

Danish manufacturing companies have, like their Western competitors, invested heavily in China during the recent wave of globalization in order to establish Chinese production-oriented subsidiaries. Based on Joanne Martin's ''three perspectives'' theory on organizational culture, and through interviews with executive and middle-level managers at Grundfos and Maersk Container Industry at their Danish headquarters and their affiliates in China, this paper explores how Danish companies today navigate in the tension between a proud Danish heritage and an increasing need to compete head-on with fast-growing Chinese competitors.